aldi uk “kevin the carrot and the wicked parsnip”

It was so much fun working on this Aldi spot with Psyop! I grew up frequenting Aldi a lot in Germany, and it was such a surreal and amazing experience working for a company I really love.

Early Kevin Santa beard design

Early Santa design with the carrot family

Early side truck design of Kevin the Carrot

Early side truck design of Kevin the Carrot

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The Carrot family cage

The Carrot family cage

Early sketches of Santa design

Early sketches of Santa design